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Eccentrix - Trainings catalog - Microsoft - Dynamics 365 - Microsoft Certified: Dynamics 365 Customer Experience Analyst Associate (MB280)

Microsoft Certified: Dynamics 365 Customer Experience Analyst Associate (MB280)

This five-day certification track consists of four parts:

Configure Dynamics 365 customer experience model-driven apps (MB-280T01)

This Microsoft-certified training enables participants to customize user experiences with model-driven apps using little to no code. Organizations can create powerful applications that empower users and enhance productivity. This course teaches participants how to configure model-driven apps for Dynamics 365 customer experiences, including Dynamics 365 Sales and Dynamics 365 Customer Insights.

Empower sellers with Dynamics 365 Sales (MB-280T02)

Dynamics 365 Sales helps sales teams accelerate performance through relationship management tools and AI-based analytics. This training teaches participants how to configure and use Dynamics 365 Sales to manage leads, opportunities, product catalogs, and order processing.

Design and deliver powerful customer experiences with Dynamics 365 Customer Insights (MB-280T03)

Dynamics 365 Customer Insights helps organizations deliver personalized and exceptional customer experiences. This training covers integrating data, creating unified profiles, and targeting specific audiences using Customer Insights – Data.

Validate your Dynamics 365 customer experience analyst skills (MB-280T04)

This course prepares you to complete the Dynamics 365 Customer Experience Analyst Capstone Project and validate your skills. Completion of all modules in this learning path is essential. If not yet completed, it is recommended to finish them before starting the capstone project.

These four courses provide comprehensive preparation for the MB-280: Microsoft Dynamics 365 Customer Experience Analyst exam to obtain the Microsoft Certified: Dynamics 365 Customer Experience Analyst Associate certification.

You can purchase an individual part of this certification track – contact us for the details.

  • Duration: 5 days / 35 hours
Details

Related trainings

Exclusives

  • FREE training: One participation per registration to the Microsoft Certified: Power Platform Fundamentals (PL900) training – value of $695!
  • Certification exam participation: Voucher included – value of $225!
  • Video recording: 365 days of access to your course for viewing
  • Technical lab: Available for 180 days of online access
  • Class material: Complete and up to date with Microsoft Learn
  • Proof of attendance: Digital badge for completing the official Microsoft course
  • Fast and guaranteed private class delivery: Maximum wait of 4 to 6 weeks after registration, guaranteed date
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Private class

Reserve this training exclusively for your organization with pricing adapted to the number of participants. Our pricing for private classes varies according to the size of your group, with a guaranteed minimum threshold to maintain pedagogical quality.

  • Volume-based pricing discount according to the number of participants
  • Training delivered in an environment dedicated to your team
  • Scheduling flexibility according to your availability
  • Enhanced interaction among colleagues from the same organization
  • Same exclusive benefits as our public training sessions

How to get a proposal?

Use the request form by specifying the number of participants. We will quickly send you a complete proposal with the exact pricing, available dates, and details of all the benefits included in your private training.

Ask for a proposal

Training plan

Configure Dynamics 365 customer experience model-driven apps (MB-280T01)​

  • Create and manage environments in Dataverse
  • Create tables in Dataverse
  • Manage tables in Dataverse
  • Create and manage columns within a table in Dataverse
  • Work with choices in Dataverse
  • Load/export data and create data views in Dataverse
  • Connect to other data in a Power Apps canvas app
  • Create a relationship between tables in Dataverse
  • Define and create business rules in Dataverse
  • Create and define calculation or rollup columns in Dataverse
  • Customize the command bar
  • Common command bar scenarios
  • Advanced command bar concepts
  • Visualize data with Dataverse views
  • Use Power Query to load data in Dataverse
  • Use Microsoft Word and Excel templates with Dataverse
  • Export data from Dataverse and use Microsoft Excel to edit records
  • Use Azure and external tools to manipulate data

Empower sellers with Dynamics 365 Sales (MB-280T02)​

  • Create powerful customer experiences for organizations with Dynamics 365 apps
  • Get started with Dynamics 365 Sales
  • Set up and configure Dynamics 365 Sales
  • Manage leads with Dynamics 365 Sales
  • Manage opportunities with Dynamics 365 Sales
  • Manage and organize your product catalog with Dynamics 365 Sales
  • Process sales orders with Dynamics 365 Sales
  • Configure forecasts in Dynamics 365 Sales
  • Manage relationships with relationship selling in Dynamics 365 Sales
  • Analyze Dynamics 365 sales data
  • Set up Sales accelerator in Dynamics 365 Sales
  • Create sales sequences with Sales Insights
  • Work with segments in Dynamics 365 Sales accelerator
  • Work with assignment rules in Dynamics 365 Sales accelerator
  • Engage with customers through text messages in Dynamics 365 Sales
  • Define and track individual goals in Dynamics 365 Sales and Customer Service
  • Use goal metrics in Dynamics 365 Sales and Customer Service
  • Use Microsoft 365 services with model-driven apps and Microsoft Dataverse
  • Get started with the Dynamics 365 Sales mobile app
  • Boost sales performance with Microsoft 365 Copilot for Sales
  • Deploy and configure Microsoft 365 Copilot for Sales

Design and deliver powerful customer experiences with Dynamics 365 Customer Insights (MB-280T03)​

  • Create emails in Dynamics 365 Customer Insights – Journeys
  • Create text messages and push notifications in Dynamics 365 Customer Insights – Journeys
  • Create forms in Dynamics 365 Customer Insights – Journeys
  • Manage consent in Dynamics 365 Customer Insights – Journeys
  • Build journeys with Dynamics 365 Customer Insights – Journeys
  • Manage leads and scoring in Customer Insights – Journeys
  • Extend real-time marketing capabilities within Dynamics 365 Customer Insights – Journeys
  • Get started with Dynamics 365 Customer Insights – Data
  • Ingest data into Customer Insights – Data
  • Create a unified customer profile in Dynamics 365 Customer Insights – Data
  • Work with Dynamics 365 Customer Insights – Data
  • Data enrichment in Dynamics 365 Customer Insights – Data
  • Predictions in Dynamics 365 Customer Insights – Data
  • Manage external connections with Customer Insights – Data
  • Configure and administer Customer Insights – Data

Validate your Dynamics 365 customer experience analyst skills (MB-280T04)​

  • Dynamics 365 leads overview
  • Create Dynamics 365 leads
  • Lead management lifecycle
  • Lead qualification
  • Use Copilot with leads
  • Lab – Work with Dynamics 365 leads
  • Lead data management tools
  • Dynamics 365 opportunity overview
  • Create Dynamics 365 opportunities
  • Account and team selling
  • Opportunity management lifecycle
  • Use Copilot with opportunities
  • Lab – Manage opportunities in Dynamics 365
  • Dynamics 365 product catalog overview
  • Currencies and currency management
  • Define products
  • Product families
  • Price lists
  • Product catalog settings
  • Exercise – Set up the product catalog
  • Manage assets
  • Create marketing emails
  • Personalize content
  • Use brand profiles
  • Use Copilot to generate email content ideas
  • Style emails with AI-assisted themes
  • Create content blocks
  • Preview and test emails
  • Check your message for errors and publish
  • Send emails without building a journey
  • Edit a live email
  • Prevent sending emails to duplicated email addresses
  • Create and manage segments
  • Work with triggers
  • Create a journey
  • Add messages to the journey
  • Add AI powered action to the journey
  • Add conditions to the journey
  • Add activities to the journey
  • Add connectors to the journey
  • Publish journeys
  • Get to know your customer experience scenario
  • Exercise – Customize the sales process
  • Exercise – Configure the product catalog
  • Exercise – Design a campaign

Recommended prerequisite knowledge

  • Experience configuring model-driven apps in Microsoft Power Apps.
  • An understanding of accounts, contacts, and activities.
  • An understanding of leads and opportunities.
  • An understanding of the components of model-driven apps, including forms, views, charts, and dashboards.
  • An understanding of model-driven app personal settings.
  • Experience working with Dataverse solutions.
  • An understanding of Dataverse, including tables, columns, and relationships.
  • Familiarity with Power Automate cloud flow concepts, such as connectors, triggers, and actions.
  • An understanding of the Dataverse security model and features, including business units, security roles, and row ownership and sharing.

Credentials and certification

Exam features

  • Exam Code: MB-280
  • Title: Microsoft Dynamics 365 Customer Experience Analyst
  • Duration: 120 minutes
  • Number of Questions: 40 to 60
  • Question Format: Multiple choice, multiple response, scenario-based
  • Passing Score: 700 out of 1000
  • Cost: $0 (included in your training)

Exam topics

  • Create and edit goals
  • Configure rollup queries
  • Manage forecasts
  • Build forecasts from templates
  • Configure security for and access to forecasts

Check all exam details on Microsoft Learn >>

Eccentrix Corner article/publication

Dynamics 365 Customer Experience Analyst Training

The Dynamics 365 Customer Experience Analyst training is designed for professionals aiming to master customer experience analysis and data management using Microsoft Dynamics 365. This course prepares you for the globally recognized MB-280 certification, validating your expertise in customer experience management.

Why Take This Training?

The MB-280 certification validates your ability to analyze customer data, identify trends, and provide strategic solutions to enhance the customer experience. You will learn to leverage Dynamics 365 capabilities to optimize customer interactions, boost satisfaction, and drive loyalty.

Skills Developed During the Training

  1. Customer Data Analysis
    Learn to use Dynamics 365 to collect and analyze valuable customer insights.
  2. Customer Experience Management
    Develop data-driven strategies to improve customer interactions.
  3. Dynamics 365 Solution Implementation
    Configure and customize Dynamics 365 to meet organizational needs.
  4. Problem Solving
    Identify and resolve inefficiencies in customer data management and processes.
  5. Cross-Department Collaboration
    Align efforts across marketing, sales, and support teams for a consistent customer experience.

Instructor-Led MB-280 Training for Comprehensive Learning

Our instructor-led Microsoft Certified: Dynamics 365 Customer Experience Analyst Associate (MB-280) training combines live, interactive sessions with hands-on exercises. You will learn to configure and optimize Dynamics 365 to analyze customer behavior and deliver strategic solutions.

By the end of the training, you will be ready to maximize the value of Dynamics 365 and pass the MB-280 certification exam.

Who Should Attend This Training?

  • Customer experience analysts looking to enhance their use of Dynamics 365.
  • Consultants working on Dynamics 365 projects to improve client management.
  • Marketing and sales professionals aiming to leverage customer data for targeted strategies.
  • Anyone preparing for the MB-280 certification exam.

Enhance Your Customer Experience Expertise

The Microsoft Certified: Dynamics 365 Customer Experience Analyst Associate certification empowers you to analyze, optimize, and transform the customer experience. Enroll today to strengthen your skills and achieve your professional goals.

Frequently Asked Questions About Microsoft Certified: Dynamics 365 Customer Experience Analyst Associate (MB-280) (FAQ)

You will learn to use tools for analysis, customer data management, and process customization.

A basic understanding of business processes and some experience in data analysis are helpful but not mandatory.

Yes, interactive exercises are included to strengthen your skills in using Dynamics 365.

It enables you to deliver actionable insights and strategic solutions to enhance customer experience and loyalty.

It helps resolve inefficiencies in customer data analysis, personalized interactions, and cross-team collaboration.

You will learn to optimize customer data, configure Dynamics 365, and improve processes for an exceptional customer experience.

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Training name: Microsoft Certified: Dynamics 365 Customer Experience Analyst Associate (MB280)

Language: English

Duration: 5 days / 35 hours

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