In the ever-evolving landscape of customer relationship management (CRM), Microsoft Dynamics 365 Customer Insights (Journeys) emerges as a powerful tool, offering organizations unparalleled capabilities to understand and engage with their customers. The Functional Consultant (MB-220) certification serves as a testament to an individual’s ability to fully leverage the potential of Dynamics 365 Customer Insights, particularly in the context of customer journeys. This article aims to provide an in-depth exploration of the certification, covering key aspects such as its significance, curriculum, benefits, and real-world applications.
This four-day Microsoft-certified training teaches candidates responsible for implementing solutions that attract and convert leads, enhance brand awareness, standardize omnichannel messaging, and provide marketing insights. Candidates are responsible for configuring the core marketing application to include email marketing, setup, interactive and real-time customer journeys, nurturing leads with personalized experiences, LinkedIn integration, events, Customer Voice surveys, segmentation, scoring, and maintaining compliance with data privacy and security regulations.
Candidates should have some knowledge of marketing principles and the role of the Marketing application in relation to the Dynamics 365 suite of applications, including integration with Dynamics 365 and Microsoft 365 applications. Candidates should understand industry terminology, priorities, common initiatives, standards, methodologies, and best practices.
This course provides comprehensive preparation for the MB-220: Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant exam to obtain the Microsoft Certified: Dynamics 365 Customer Insights (Journeys) Functional Consultant Associate certification.